It's Time to Listen to the Planet
Inspired by the fact that the National Geographic Summit 2019 was at Casa da Música, my team created a campaign that invited the public to "listen to the planet".
With the help of foley artists, we've reproduced sounds of nature that were in fact, plastic sounds. For example, we've made the sound of sea waves using supermarket plastic bags.
The aim was to alert the public to a scary truth: the fact that our rivers and oceans are increasingly "made of plastic".
Awarded in 2020 PromaxBDA Awards Europe:
GOLD, Use of Sound Design with Listen to the Planet, National Geographic
GOLD, Something for Nothing with Listen to the Planet, National Geographic
SILVER, Social Responsibility with Listen to the Planet, National Geographic
Awarded in 2019 Festival Clube da Criatividade de Portugal:
SILVER, Publicity Film Campaign with Listen to the Planet, National Geographic
Tickets sold out even before the names of the speakers were announced.
In-House Agency: FOX Creative
Creative Director: Hellington Vieira
Copywriter: Rafael Canário
Senior Creative Producer: Nuno Vaz
Filmmaker: Ricardo Leandro
Motion Designers: Alexandra Ostasheva, Francisco Rivas
Graphic Designer: Vanessa Alves
Production Coordinator: Dulce Alves
Business Manager: Susana Roque
Marketing Director: Catarina Barradas
Brand Manager: Gil Gomes
Digital Manager: André Almeida
Programming Coordinator: Vasco Villas
Audio Studio: Sound Station
Sound Designers: Pedro Baptista e André Silva
Creative Director: Hellington Vieira
Copywriter: Rafael Canário
Senior Creative Producer: Nuno Vaz
Filmmaker: Ricardo Leandro
Motion Designers: Alexandra Ostasheva, Francisco Rivas
Graphic Designer: Vanessa Alves
Production Coordinator: Dulce Alves
Business Manager: Susana Roque
Marketing Director: Catarina Barradas
Brand Manager: Gil Gomes
Digital Manager: André Almeida
Programming Coordinator: Vasco Villas
Audio Studio: Sound Station
Sound Designers: Pedro Baptista e André Silva
Company: The Walt Disney Company
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2019